Do-It-Yourself Media Advertising

Need big media advertising, but your ad budget isn't big enough to require the help of an advertising agency? Unless you're plunking down $250,000 or more per year for marketing, an advertising agency may do you more harm than good.

For the most part, agencies are good at placing big buys for big firms. They can easily blow a small business' entire budget on a fast campaign that leaves you with little results.

Place media ad buys yourself. Radio, TV, and newspaper sales people are more than happy to work with small businesses. Radio often works with people who have just a few hundred dollars to spend (and tell us small biz folks can be the most demanding).

Get information on media in other cities by checking SRDS. They now have their media listings online at http://www.srds.com/. The first few visits are free. After that you will have to subscribe.

Many professional media buyers also use http://www.buymedia.com/. Leslie Speidel, a veteran media buyer, says these online database services have revolutionized their industry.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.