Nothing Sells Like Raves From Past Customers

I used to work in radio. If we really wanted listeners to pay attention to us, we didn't talk to the listeners ourselves. We had another listener deliver the message. Nothing gets the audience's attention like raves from a fellow audience member.

Notice how often stations use this trick. "What a great station! I listen while I'm at work! It's great in the car!"

Testimonials are by far the most effective form of advertising. People are often skeptical about ad claims, but they almost always believe another customer. When a customer says something nice about your product or service, ask if you can use their comment. They will almost always say yes.

Some customers are happy to let you write their comments for them. Just ask.

If your business is brand new, get testimonials from friends, experts, or anyone who will give you a "hey, this looks good to me" type of comment.

Put testimonials all over your web site. Use a testimonial in your ad or sales letter (in fact, it's not a bad idea to headline your ad with a testimonial).

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.