Put Your Offer Near The Beginning

Ever get a sales letter or email that you can tell is selling something, but you have to read most of the letter to find out what they're selling? If you read all the way to the end you are one of the few. Most people lose interest after the first few paragraphs.

Increase the effectiveness of your sales copy by putting your offer near the beginning. Tell people what you are selling, why they need it, and (in most cases) what it costs.

Prospects should have a good general grasp of your offer by the second or third paragraph.

This strategy not only works for sales letters but also for radio and TV commercials, even for voice mail messages.

Feel free to take several pages to go through your entire offer. Long sales copy can be very effective and certainly has its place. Briefly outline your offer near the beginning, then come back to it in more detail later on in the copy.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.