Market to People Surfing At Work

In the early days of the World Wide Web, almost all activity took place at night. In fact, the Web didn't really heat up until after the nightly TV news had gone to bed.

That has changed over the past year. Now the noon hour is one of the Net's busiest times. Most people who surf the Web each week say they do a lot of surfing while at work. Many offices have faster lines than available at home.

Try adjusting your web site a bit so it will appeal to people at work. Keep in mind what the at-work visitor is looking for. They want convenience and speed. Many people surfing at work are trying to squeeze it in during lunch, on a break, while the boss isn't looking, or on someone else's computer. Sites that feature a music track that suddenly blares can be a nuisance to an office worker surfing on the sly.

Many people will place an order or request information using their office email, but will need you to reply to their private email address. Include a place on your online order forms for a personal email address and an office address (much like asking for phone numbers for work and home).

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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