How Much Is Your Product or Service REALLY Worth?

Your product or service is likely worth a LOT more than the price people pay for it. If you think in terms of how much more people can earn after they buy from you, or how much time they can save, or grief they can avoid--your product or service is worth quite a lot.

Once, when I remarked that Jeffrey Lant's books were a bit pricey, he told me, "Yes, but the price is nothing compared to how much people can earn if they use the advice and know-how in those books." Right he was.

Increase the value of what you sell by showing customers the valuable benefits they will get after they buy. Your guarantee could reflect this-- "Earn three times as much as you paid or your money back."

Tell about the good experiences some customers had with your product or service. I wrote a press release for a woman who used it to get on Oprah, a major news magazine, and leading publications in her industry. I can demonstrate the value of my $75 press release by showing the $100,000 worth of free publicity my client received.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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