Be the Problem Solver

Here is an almost surefire way to make prospects buy, customers like you, and dissatisfied shoppers leave happy.

Always present yourself as The Problem Solver.

No matter what you are selling, people buy from you because you can solve their problem. A plumber fixes drains, an accountant solves tax headaches, and a counselor betters damaged confidence. All are problem solvers. I buy from you because you have a solution for my pressing problem.

Try to identify the customer's problem early in the sales process. One sales person always opens her pitch with, "Is there a problem I can help you with today?" I open my web site copy with a question that gets to the root of the reader's discomfort ("Need new ways to promote your business?").

Look at what you sell. What problems are you solving?

Have your marketing materials remind prospects of these problems. Make the problems sound worse. Then present your products and services as the solution.

When a customer is unhappy, offer to refund their moneyh. Then suggest something else you sell that could better solve their problem.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.