Get FREE Media Coverage By Getting OFF The Subject

Mary told me she would love to promote her home biz on local radio talk shows, but was afraid stations wouldn't want her. "I sell nutritional supplements with a network marketing company," she said. "A lot of media people don't understand our industry and will not give us any coverage."

This is a common problem not just for MLMers, but for a great many other businesses as well. Media either thinks your topic is too specialized for the audience or media managers don't understand how important your information is.

In these cases, get off the topic. Instead of talking about your business or opportunity, talk about a related topic that a lot of people in the audience will find interesting.

For example, Mary could approach her local radio station, TV talk show, or newspaper with these popular topics: "How to start a business from home and get through the first year."

"Tips for working at home while trying to raise small children."

"How to keep your home work space organized and productive."

"New government regulations that are hurting/helping small business."

During the interview, Mary could add, "Call 1-800-etc. to get my free brochure '10 new supplements that will make you feel great' -or- 'I have a free report you can get on how to choose a good business opportunity.'" Both the brochure and report would promote her business.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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