Sponsor a Hot Internet Location

It's vitally important to TARGET your Internet advertising.

Otherwise you can promote until you are blue in the face and get little response. One of the best ways to get your name and ad message in front of the *right prospects* is to market with Internet sponsorships.

In addition to getting your message to your best customers, you also appear to be actively supporting their favorite information source.

Many ezines will give your message top billing--placing it right at the beginning of the newsletter--if you buy their sponsor position.

It often sells for little more than a regular ad. Yet the visibility and credibility you get is dramatically more effective.

Use search engines to find the discussion groups and web sites that are most popular with customers in your field. If these sites don't already offer sponsorship advertising, suggest it to them. You don't need a massive ad. A simple one or two-line statement with your name, main benefit, and contact info is often all that is needed.

Sponsorships are one of the oldest forms of online advertising.

They were well accepted even back in the old days of BBS discussion groups. Search for email lists at http://www.liszt.com

Check out the many targeted sponsorship opportunities at http://www.memail.com/.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.