Use Black and White to Get Attention

One of the biggest challenges you have with marketing is breaking through the advertising clutter. We are all bombarded by thousands of advertising messages every day.

It's very easy for prospects to tune out your marketing message. It pays to be on the look-out for ways to break through the clutter.

One method used in ads and signs is to put the entire ad in black and white--black words on white paper with a black and white photo. When all the other ads are in color, black and white can make your ad stand out.

This strategy can also work for web sites.

Back before color was common in photos and film, producers developed high standards and deep insight into methods for using black and white effectively.

Confer with a design pro or check design books at your local library for ideas on how to use a black and white look effectively.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.