Promoting Your Web Site With Direct Mail

I got a note from a reader last week asking, "Why don't writers mention Direct Mail as a good way to promote a web site?"

Good question. There are an increasing number of Internet businesses that are turning to traditional sales letters sent through the mail. It's a tried-and-true method that brings results.

You can mail your web site announcement, new product release, or price specials to as many people as you want without being accused of spamming.

Check the catalog of mailing lists available from http://www.SRDS.com/. It's a standard in the Direct Mail industry. Look for fresh lists that are tightly targeted to your best customers.

Direct Mail response rates can be quite low. Get more leads by sending people to your web site to collect a free offer.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.