Use More Stamps to Get Noticed

It is harder than ever to get your direct mail letters and postcards noticed. Veteran direct mail pros say customers are tougher to persuade than they used to be.

The mighty crush of junk mail means your letter or postcard has lots of competition. Most prospects give your message a quick three second glance before deciding whether to read further or drop your message in the circular file.

Still, direct mail is one of the most reliable tried-and-true strategies in the marketing arsenal. Get more attention for your sales letter by including several stamps.

Instead of pasting one 33 center, use small stamps that add up to 33 cents.

Direct mail pros know that letters with a regular stamp get opened more often. You can amplify that factor by placing more than one stamp on your letter or postcard.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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