Card Deck Advertising

Direct mail is one of the great standards of marketing. Although it's not the cheapest advertising, you can closely target your best prospective customers. This ability to send your ads to just the right people is the most important factor for getting results.

Card decks are shrink-wrapped packages of advertising postcards. They let you reach hundreds of thousands of targeted prospects at a fraction of the normal cost of direct mail.

Jeffrey Lant's long-running card deck program (WorldProfit.com) goes to 100,000 opportunity seekers and small business people. A 5.5" x 3.5" card costs $1,500 and generally pulls in 50 to 300 responses.

Home Business Magazine's card deck has a good reputation for reaching the right people for good results (HomeBusinessMag.com). Their cards start at $2,250 and go to 100,000 prospects.

If all this is a bit too pricey for your business, there are ways to piggyback with other card deck advertisers. This is extremely common in some decks, especially for web site advertisers. Here's how to do it.

Get on the mailing lists for several card decks. Look for cards that are going after the same prospects you want.

Contact the advertiser to see if you can purchase one side of the card or a one or two-line ad (which can be as low as $90).

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.