Why Marketing Targets Women Most

A few weeks ago I pointed out 85% of all purchases are made by women. As a result, most marketing and advertising targets women.

Debbora at http://www.IntegrityTech.com provides some interesting points on why men aren't always the best customers.

"I've seen men dash out to the kitchen for a midnight snack in underwear that looked like it had spent two years as target for the local gun range," she says.

"Most men hate to shop...they consider it a chore...a job to get through as quickly as possible...so they go to a store pick up exactly what they need and leave."

Debbora also notes a guy will go to work, close some big deals at the office and come home thinking that he has scored 100 points. "He thinks he is ahead in points and deserves a REST. So he kicks back on the sofa or gets his clubs and goes golfing."

Women come home from work feeling like their day is only partially complete with many more household, family, and shopping chores still waiting.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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