DrNunley's Biz-Tips
by Kevin Nunley

The Difference Between a Sales Letter and an Ad

People often get the terms ad and sales letter confused. It's understandable. Both are designed to get new leads or sell a product, service, or idea. But there are important differences in how they work.

A sales letter is a more personal form of advertising than an ad. An ad in a magazine or newspaper will be seen by thousands or perhaps millions of readers. A sales letter is for the reader's eyes only. Even though a sales letter is often mass-produced, the reader still views mail as more personal than an ad in a newspaper or magazine.

Unlike an ad, a sales letter can use the first person. This conveys a more informal, natural tone. This way the reader gains a better sense of the writer's personality, enthusiasm, and sincerity.

Too many sales letters sound like advertising. The words should flow in your own voice, as though you were writing to a friend. The reader should feel like they know you though reading your sales letter.

Kevin writes your sales letters at http://drnunley.com/copywriting.htm Find out how professionally written copy can make a BIG difference in your results. Reach Kevin at mailto:kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.