DrNunley's Biz-Tips
by Kevin Nunley

Make Your Email Newsletter a Resounding Success

Ask 50 successful online businesses how they keep the customers coming and about 48 will tell you: "It's our ezine." Email newsletters are quite frankly the Internet's secret weapon. They keep you in front of customers and prospects until they buy.

Here are three ways to make sure your email newsletter is a business-building hit:

1. Try to include information that has a limited life-span. People need to read it NOW and not put it off until later. Include tips on limited opportunities, temporary events, and short-term sales.

2. By the same token, your ezine should include information people want to keep for a long time. One professional was surprised to learn many organizations had saved ALL her newsletter issues going back for years. "Many have them printed and bound for later reference." When she looked into it further, it turned out people were keeping her helpful tips that many readers were using to make their jobs easier.

3. Make your ezine fun. Make it human. Include something about yourself, your life, your business, and why you do what you do. More than a few top newsletters use this strategy often and extremely well (Jim Daniels and Azriela Jaffe come to mind).

4. Finally, don't be stingy with your free information. If you know something your readers would appreciate, share it free of charge.

See Kevin's All-Out Promotion Package that gives you five ways to reach tons of new customers. See it at http://drnunley.com/marketing_plan.htm Reach Kevin at mailto:kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.