DrNunley's Biz-Tips
by Kevin Nunley

How to Get Past the Receptionist

Recently I heard from a woman who wanted to know how to get the word out about her company without spending a ton of money. I advised her to try using a direct mail letter, a classic way of reaching a targeted group of people. She replied that she had tried that, but was having difficulty getting past the receptionists to the actual persons in charge. "The secretary sends our letters straight to the trash and the manager never sees them," she said.

Next I told her to try a combined letter and phone call. Send the letter, then call the next week. Or call and say you're sending a letter. The important thing is to keep trying.

She replied they had tried that, too. The phone calls never got passed the receptionist.

Hmmm. These guys are tough, I said. In these situations go to the next step. Put ads in the trade publications those managers read. Once they know your name and benefits, it could be easier to get past the front desk. Also, consider appearing on radio talk shows as an expert guest. Or you could create an event and invite the managers you are trying to reach.

Following these three steps often help you get past gatekeepers and to the person who can approve a purchase.

Kevin writes your sales letter or web copy to it sizzles and sells! See his copy writing deals at http://drnunley.com/copywriting.htm Reach Kevin at mailto:kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.