Promote To Local Media

Media are constantly looking for new stories and information that will interest their audiences.

Chances are, your town has at least one major newspaper, several smaller papers, a few TV stations, a bunch of radio stations, and at least one cable company.

Local media like to cover local stories. You have a much better chance of getting free publicity from a reporter in your area than from national media.

Send media a press release when you have something new to announce: a new product, service, public service program, or alliance with another business.

Small businesses often make good feature stories. Work up a sheet of helpful tips related to your business. Make sure they are things the media audience will be interested in.

Local talk radio stations and programs are constantly in need of interesting guests. Watch for times when your area of expertise fits with a breaking story, holiday, or issue the media is covering.

Work with local charities and blow your own horn.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.