Write a Personal Letter

Personal letters are very powerful. Get a big stack of mail from the letter carrier and I'll bet you open the hand-addresses letter from a friend first. We often talk about making web site copy and newspaper ads carry the power of a letter. Why not market your business by simply writing a personal letter?

Keep your letter to a single page.

Make paragraphs short. I like three line paragraphs, but five or six lines per paragraph is also fine. Longer paragraphs make your copy look dense and a long read to someone who is in a hurry.

Underlining and CAPITALS are good for a sales letter, but keep them out of your personal letter.

Sign your letter in a different color ink than the color it is printed in. Include a P.S. Sixty percent of readers read the P.S. before they read the rest of the letter. Have the P.S. restate your offer, your time limit, or urge the reader to call or email you.

Hand address your envelope and use a regular first class stamp.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.