Offer a Free Seminar

When the founders of ehow.com started their advice-giving web site, they never anticipated the hot demand for expert help. Their average visitor comes back several times per week to learn how to do something they are having problems with.

Millions of people crave expert information on every topic you can imagine. Offer free seminars on a topic you know well and provide the help so many people want.

Your seminar can take many forms. Rent or borrow a large convention room and publicize your seminar in ads and with free publicity. Reserve a large table at a favorite restaurant and invite a limited group to lunch and learn. You can even hold your seminar on a telephone conference call (I used to have weekly call that included up to 110 people) or in an Internet chat room.

Keep your seminar commercial free. Provide good information and how-to tips. You can invite attendees to pick up a "green sheet" on the way out. It can include more tips, resources, and your best deals.

Invite attendees to come by your store or office or contact you via email or phone for more personalized help.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.