Short Paragraphs Energize Your Writing

Here's a very simple idea that works wonders for any kind of writing.

Keep your paragraphs SHORT. Sales copy should rarely use paragraphs longer than three sentences. One and two sentence paragraphs work great.

Why? Most readers are in a big hurry. Long paragraphs look intimidating and hard to read. Short chunks of copy separated by white space immediately say "get this information fast."

Use the short paragraphs strategy for web copy, salesletters, and email messages.

Recently an editor of a major national magazine told me he favors articles with two and three sentence paragraphs. The look of the article is almost as important as what it is about.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.