Get Your Own Bookmark

We’re buying more books than ever in history. The advent of mega book stores and on-line book shopping are moving printed pages into our homes and offices at record rates.

Unfortunately, most of us have very little time to read the books we buy. Publishing industry studies show people read to about page 17 of a book. They place a bookmark where they stopped, set the book on a shelf, and never getback to it.

This presents a new and simple opportunity for marketing. Put your ad message on a bookmark. Amazon.com, Borders, and Barnes and Noble all use this strategy.

One publisher of Internet books includes their own bookmark listing several dozen helpful websites. It made me want to keep the bookmark for future reference.

Bookmarks can contain helpful tips, useful phone numbers,even cartoons and jokes. Try to make your bookmark something people will want to keep for a long time. You might even laminate it for added durability.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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