Wear Your Advertising

Newspaper ads too expensive? TV out of the question? Try having customers WEAR your ads. Logos and slogans printed on shirts, hats, even underwear is a hot trend in advertising. People in the ad biz call them "wearables."

The most recent figures show the use of advertising wearables in the United States is up 25% to $12 Billion. People in marketing and advertising complain that free hats and t-shirts are becoming so common they don't accept them. I don't think the rest of us are quite as jaded!

There is a big increase in the number of companies that allow casual dress days. That is a great opportunity to get your wearable message in front of lots of people in a particular industry. Prospects are much more likely to consider and purchase business services and products if they get your ad message while they are at work (as opposed to when they are driving or sitting around the house).

Casual dress is the standard in the huge and growing tech industry. Those of us who work at home are always in casual dress mode.

Check your local yellow pages under "advertising specialties." It is not unusual to find a small home-based shop producing top notch t-shirts and jackets. If there isn't a supplier near you, check any search engine with the terms-advertising, wearable. Dozens of links will pop up.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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