Include a P.S., P.S.S., even a P.S.S.S.

The next time you get a sales letter in the mail (what many of us call junk mail), check for the P.S. Almost all sales letters have one, or two, or even three P.S.'s.

Why? Studies show that most people read the P.S. BEFORE they read the rest of the letter. It is a good place to state your main offer. You can include a second and third P.S. in hard-selling letters to business opportunity seekers, sweepstakes players, and others who appreciate enthusiasm Have your secondary P.S.'s include your main bonuses or time limit.

For example:

P.S.: Don't miss YOUR chance to get the Widget 2000 for 40% off.

P.S.S.: This incredible offer expires September 15th!

P.S.S.: Call now 800-555-1212 and get a FREE BONUS!

People don't read web pages from bottom to top normally, so the P.S. at the end doesn't have the same impact online. Still, many top copy writers include them. Buyers associate a P.S. with a key goodie they don't want to miss. You can use web site P.S.'s to offer additional bonuses that drive home the sale.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Feel free to use Kevin's articles on your website or in your newsletter or sales materials. Include contact info at the end. No spam.