Make the Basic Model FREE!

A friend who owns an Internet tech firm recently said, "In our business, everything is moving toward free." That's true for lots of fields. As the price of technology drops, basic services become extremely cheap.

Why not offer the basic model free? This idea has occurred to many businesses, so many that it may be hard to get people to pay for some products and services. You can draw huge numbers of customers, especially on the Internet, if you offer in-demand services free.

You might do this simply to increase the number of customer coming through your business. Alta Vista recently started offering free Internet access. This costs them plenty of money, but the large numbers of people signing up are of interest to advertisers who want to buy ads with Alta Vista.

Another key to making money with this marketing model is to offer important improvements for a fee. Many who sign up for the free model will opt to spend $10, $30, or $100 more to get the additional features or services they need.

It's the old free goldfish strategy. Once you have the free fish, you have to buy the fish bowl and fish food for the life of the fish.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

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