by Dr. Kevin Nunley
Index
of Articles
Three Letter Autoresponder
Follow-up
A woman told me this
week, “Your advertising is wasted if you don’t
follow-up on your leads.” Her solution is to use
a multiple autoresponder that sends her prospects a new
sales message very few days.
People need to see your
ad message several times before they buy. Those who buy
on the first ad have already made up their mind after
seeing someone else’s ad. Yours had the good fortune
of reaching the customer at just the right time.
You can greatly increase
sales with a three letter multiple autoresponder. There
are a number of places to get these autoresponders free
(fastfacts.net, getresponse.com, smartbotpro.net, xsponder.com)
and others who sell up-graded service at low cost.
Make your first letter
briefly present your offer. It should be designed to get
attention and bring in those who tend to quickly make
up their minds to buy.
Your second sales letter
should arrive the next day. Make it longer and filled
with details. About 70 percent of consumers are folks
who need ALL the details before they will purchase. List
your features and connect them with the benefit your customer
will get from those features.
Your third sales letter
should be scheduled to arrive several days later. Start
with “Successful people are busy. I know you probably
saw my earlier messages, considered them, but haven’t
yet had time to respond.”
Then give them another
rundown on your offer. Bring in a fresh angle so it doesn’t
seem like they are reading the same letter they saw a
few days ago.
More than three sales
letters tend to get ignored. If you want to send more,
have your fourth and fifth letters arrive weeks or months
later. Scheduling a new letter to arrive every month can
catch a prospect when they’re ready to buy.
Offer Your Own Email
Course
One of the most successful
marketing techniques I’ve found is offering your
own course via autoresponders. I introduced my “Make
Your Website Sell” course (yes, before MYSS came
out) and it is still getting gobs of sign-ups every day.
Feel free to use my articles as the lessons in your course
(keep my contact info at the end of each article...but
peope will give YOU credit for finding the information.)
Here is how to create
yours:
1. Pick a problem that
lots of your customers struggle with. In my business the
big stumpers are getting a site that sells, finding a
way to handle email, figuring out search engines, and
finding low-cost ways to advertise effectively.
A course on any of these
is guaranteed to bring lots of interested prospects and
customers (and you can bet I’m plugging my ads here
and there during the course).
Your course could be
on how to complete a basement, how to avoid an IRS audit,
how to give your kids straight teeth, or anything else
that customers often ask about.
2. If you don’t
write or have time to pen your own articles, look for
others who have written on the topic. It is perfectly
legal to put their ideas in your own words (always proper
to give them credit).
You can also quote the
article. It is best to ask in advance, if your course
is for commercial purposes. Start your article, then say
expert Jane Doe has some valuable information. Include
a few paragraphs of what Jane wrote.
Be careful not to use
so much you give away her entire article and spoil her
ability to sell the information.
Need sales letters, web
copy, a press release, or your own ezine article (with
your name on it)? Let Kevin write it for you.
